Discover Magical PortofinoThe picturesque seaside town of Portofino is part of the Italian Riviera on the Ligurian coast, an easy day trip from Genoa and even a port of call on smaller Italian cruises. Like the villages of the Cinque Terre, Portofino was once a sleepy fishing town. Today, although fishing still takes place, the bulk of the town's revenue comes from the tourists who arrive in droves, unable to resist the allure of the pastel-painted houses lining the harbor. Unlike the Cinque Terre, Portofino is primarily a luxury resort destination today.