TOURISM IN BRAZIL
Tourism in Brazil is a growing sector and key to the economy of several regions of the country. The country had 5.026 million visitors in 2007, placing Brazil as the fourth largest tourist destination in the Americas, the main destination in South America, and second in Latin America after Mexico, in terms of the international tourist arrivals.
Brazil offers for both domestic and international tourists, an ample gamut of options, with natural areas being its most popular tourism product, a combination of ecotourism with leisure and recreation, mainly sun and beach, and adventure travel, as well as historic and cultural tourism.
Among the most popular destinations is the Amazon Rainforest, beaches and dunes in the Northeast Region, the Pantanal in the Center-West Region, beaches at the Rio de Janeiro and Santa Catarina, cultural and historic tourism in Minas Gerais and business trips to São Paulo city.
In terms of 2008 Travel and Tourism Competitiveness Index (TTCI), which is a measurement of the factors that make it attractive to develop business in the travel and tourism industry of individual countries, Brazil reached the 49th place in the world's ranking, second among Latin American countries, and sixth in the Americas. Brazil main competitive advantages are shown by the subindex measuring human, cultural, and natural resources, where Brazil ranks sixth at the worldwide level, and third when only the natural resources criteria is considered.
The TTCI report also notes Brazil's main weaknesses, information and communications technology infrastructure (ranked 58th), ground transport infrastructure (ranked 95th), and safety and security (ranked 128th).
 INTERNATIONAL TOURISM
Despite continuing record breaking of international tourism revenues, the number of Brazilian tourists travelling overseas has been growing steadily since 2003, resulting in a net negative foreign exchange balance, as more money is spent abroad by Brazilian than receipts from international tourist visiting Brazil. This trend is caused by Brazilians taking advantage of the stronger Real to travel and making relatively cheaper expenditures abroad. Brazilian traveling overseas in 2006 represented 3.9% of the country's population.
In 2005, Rio de Janeiro, Foz de Iguaçu, São Paulo, Florianópolis and Salvador were the most visited cities by international tourists for leisure trips. The most popular destinations for business trips were São Paulo, Rio de Janeiro and Porto Alegre. In 2006 Rio de Janeiro and Fortaleza were the most popular destinations by national visitors.
Most international visitor in 2007 came from Argentina (18.3%), from the United States (13,9%) and from Portugal (5.6%), but Europeans as a whole represent 39.7% of all visitors, the same share as visitors from neighboring South American countries, mainly from Mercosur.
DOMESTIC TOURISM
Domestic tourism is a key market segment for the tourism industry in Brazil. In 2005, 51 million Brazilian nationalsB made ten times more trips than foreign tourists and spent five times more money than their international counterparts. The main destination states in 2005 were São Paulo, Minas Gerais, Rio de Janeiro, Bahia and Santa Catarina. In terms of tourism revenues, the top earners by state are São Paulo and Bahia. The three main trip purposes were visiting friends and family, sun and beach, and cultural tourism.
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